my love for magazines started with printed magazines that come in the mail every month or that you pick up on the newsstand. anyone who visits our house knows that i love magazines after seeing the stacks of them sitting around the coffee table and through the house. but i am starting to pay more attention to online magazines (especially since Remodel is officially part of the world wide web now) and there are some pretty cool ones out there. I'm not convinced that they will ever take the place of the original paper copies, but I just found this new magazine that is only available online: Sprig.
It is created by some of the former editors of Organic Style (a magazine that was published by Rodale for several years and unfortunately folded about a year ago, just before the green movement got big) Those of you who are designers should appreciate th logo, it's very pretty.
Sprig stands for: Sophisticated People Are Into Green. clever, huh? I'm not quite sure what the purpose of the site is. It seems mostly product driven, but maybe there will be more content in the future.
More and more magazines are taking the plunge into online arenas, and it's interesting to see that some are forgoing print editions all together in favor of online. I love the idea of how much easier (and cheaper) it is to launch a magazine this way, but I don't know if it's really feasible. It's hard enough to be successful as a print publication, and there is so much more competition online (you still have to drive people to your site), but I guess if you can drive people to your site there are so many possibilities for interaction and video and community that maybe it's feasible.
As you can see, I love this stuff. I love it that I am paid to immerse myself in it and see what works and what doesn't and even get to try some things myself.
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